Book Review - The Startup's guide to Sales

The Startup’s guide to Sales by Roshan Louis Josheph & Ram Mohan Menon

Genre:
This is an excellent book about sales prospecting and new business development. The authors offer specific advice with things you can do with examples. Sales follows strategy. The sales team’s job is to take a clear strategy and execute it to perfection in the market. And it is the CEO's/management's job to determine and articulate the company’s strategy.

Title: The Startup’s guide to Sales

Authors: Roshan Louis Josheph & Ram Mohan Menon

Publisher: Sage Publications

Genre: Business, Entrepreneurship

First Publication: 2020

Language: English

 

Book Summary: The Startup’s guide to Sales

From that gleam in your eye, to prototype, to production— you are all set to wow the world with your genius. You take the first step towards your goal and realize that between you and the consumer is a moat full of dragons, demons and turbulence that you must cross to make it to ‘Start-up Paradise’.

The Start-up’s Guide to Sales is a practical book that helps you navigate the perils of wrong selling. This is not sales theory, but a ‘tried-out’ recipe book for success. Read on and sail the choppy waters with sales savvy!

Roshan L Joseph and Ram Mohan Menon, mavens of sales, distribution and marketing, have trudged through global markets to find what works and what must be avoided. The language is distilled and easy, and their advice is clear and unambiguous for they have been there and done that.

The Startup's guide to Sales

Book Review: The Startup’s guide to Sales

Every now and then you come across a book that obviously get to the heart of the matter of the subject with insights so practical that ring so true, that you know you have found someone who has actually lived the subject. That is my experience with this book. The authors, Roshan Louis Joseph and Ram Mohan Menon, obviously have lived the subject of sales and sales management. Their insights are candid, clear and cut through the theory right to the how-to for good sales management.

Authors’ writing style is engaging and highly accessible. At times, they seemingly read the mind of the reader and offer simple metaphors and typical human activities to illustrate a particular finding or concept. They present occasional glimpses into their personal experiences and incorporates just enough humor to make you smile as you read. Their writing is informed by a clear mission and is well-organized, so a reader finishes the books with some textbook-like information written in a pseudo-self help style.

The Startup’s Guide to Sales is an excellent book about sales prospecting and new business development. The authors offer specific advice with things you can do with examples. Sales follows strategy. The sales team’s job is to take a clear strategy and execute it to perfection in the market. And it is the CEO’s/management’s job to determine and articulate the company’s strategy.

This book provides good techniques and ideas around “complex” sale strategies. For someone new to sales, or new to complex sales (where there are many influencers and stakeholders), this is a good book to work through. I would highly recommend The Startup’s Guide to Sales  to anyone that needs to lead sales teams, even if you don’t intend to coach them (you REALLY should though), from CEOs to small business owners.


Additional resources: 

  • Read the SEO Guide: Further guidance and information for modern marketers type angle

More on this topic

Comments

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Readers also enjoyed

The Bright Sword by Lev Grossman

Lev Grossman’s The Bright Sword dives into the lives of those left behind after Arthur’s fall, crafting a powerful tale of lost legends and the struggles to rebuild a fractured Britain. Discover a fresh, thought-provoking take on the enduring legacy of Camelot’s last knights.

For She Is Wrath by Emily Varga

Discover For She Is Wrath by Emily Varga, a Pakistani-inspired YA fantasy debut that masterfully weaves revenge, djinn magic, and complex relationships. Varga explores the depths of vengeance and humanity against a backdrop of political intrigue and cultural richness, creating an unforgettable fantasy journey.

This Will Be Fun by E.B. Asher

This Will Be Fun by E.B. Asher combines fantasy and romance in an unforgettable journey through love, friendship, and the magical world of Mythria. Perfect for romantasy fans.

Don’t Let the Forest In by C.G. Drews

Explore the twisted world of fairytales and friendship in C.G. Drews' latest dark fantasy novel, "Don't Let the Forest In." Follow Andrew and Thomas as their bond is tested by nightmarish monsters that have stepped out of Andrew’s stories and into their lives. Discover a tale of obsession, mystery, and survival in this gripping young adult novel.

The Reformatory by Tananarive Due

Dive into The Reformatory by Tananarive Due, a gripping blend of supernatural horror and historical fiction. Follow young Robbie Stephens Jr.'s haunting journey at a reform school in 1950s Florida, where ghosts of the past reveal profound truths of systemic injustice

Popular stories

This is an excellent book about sales prospecting and new business development. The authors offer specific advice with things you can do with examples. Sales follows strategy. The sales team’s job is to take a clear strategy and execute it to perfection in the market. And it is the CEO's/management's job to determine and articulate the company’s strategy.The Startup's guide to Sales by Roshan Louis Josheph & Ram Mohan Menon